Sales Funnel Lesson #7 - Launch Your New Product and Sales Funnel

Once you have confirmed that your sales funnel is working
properly as it should and all relevant emails are sent at the
appropriate times for each purchase that is made, its time to
launch your new product!

This means that you should set all prices to the price points
you have set for each offer throughout your sales funnel from
the $0 or $0.01 you used to test the funnel. 

Once you have done that, you need to start promoting your
product via email marketing, forum marketing, social media, your
blog/newsletter, paid advertising, joint ventures, and more.

The key is to get the word out about your new product and let
the world know that the problem or issue they are dealing with
can be effectively remedied or solved by your product. 

Your product is the key to making their lives less stressful and
that it is ready to be purchased.

If youve had any beta-testers of your product (which is often a
good idea to ensure that only the highest value is provided in
solving the problem and to ensure all mistakes or errors are
eliminated) and have received testimonials from them, you can
include them in your sales and promotional material to help
convince people that your product is the real deal in solving
the issue they are facing.

Testimonials are often instrumental in getting people to order
your product, as they can alleviate peoples doubts about
whether the product will really do what it is expected to do and
about whether you are really a legitimate business person and
one who can be trusted to provide what you state you will
provide. 

Thus, any testimonials, from beta-testers or owners of previous
versions of the product, should be used to help alleviate
peoples fears and make them more likely to purchase your
product offer.

As time goes on, you should be using software tools to monitor
how well your offers are converting throughout your sales
funnel. 

There are many software platforms that can provide this; Google
Analytics provides a free way for you to accomplish this as well.

You need to know what parts of your funnel are converting well
and which arent doing as well in order to determine what offers
are really doing well with your target market and which arent
so that you can learn from those mistakes and ensure that future
offers better meet the needs of your target market. 

You can really analyze the various aspects of your funnel to see
whether its the offer itself (whether its the main product
offer or any of the upsells or downsells) that is
underperforming or if the sales copy is not resonating with your
target audience and convincing them of the value of your offer,
etc.

Thus, once you have launched your product, you still have much
work to do in order to learn what parts of the sales funnel are
working as well as expected, what parts are overperforming
expectations, and what parts are underperforming expectations. 

This is how you can improve your current sales funnel and make
it more profitable, as well as create more profitable sales
funnels for future product launches from the very beginning,
leading to greater profitability sooner in the future.


To Your Success,
YOUR NAME

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